SERP (Search Engine Results Page)
The page of results a search engine returns for a query, including organic links, ads, and features like snippets and AI overviews.
A SERP is what a search engine shows in response to a query. Beyond the classic list of organic links, modern SERPs include ads, featured snippets, People Also Ask, image and video packs, and increasingly AI-generated overviews.
Understanding the SERP for a target query tells you the search intent and what it takes to compete — the page types that rank, the features present, and whether AI answers are pulling from sources you could become one of.
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