Backlink
A link from one website to another. Backlinks are a core ranking factor and a primary way search engines judge a site's authority.
A backlink (or inbound link) is any link pointing from an external website to yours. Search engines treat backlinks as endorsements: the more relevant, trustworthy sites that link to you, the more authority your site tends to accumulate.
Quality matters far more than quantity. A single dofollow backlink from a reputable, topically relevant site can outweigh dozens of low-quality links. Directories, digital PR, guest content, and genuinely useful resources are common ways to earn them.
Related terms
Dofollow backlinkA link from another website that passes ranking signals (link equity) to the page it points to, helping it rank higher in search.Nofollow linkA link with a rel="nofollow" attribute that tells search engines not to pass ranking signals to the destination.Domain Rating (DR)Ahrefs' 0–100 score estimating the strength of a website's backlink profile relative to others.Link equityThe ranking value passed from one page to another through a dofollow link — informally called "link juice".
Summarize with AI
