Product-led growth (PLG)
A go-to-market strategy where the product itself drives acquisition, activation, and expansion — often via free trials or freemium.
Product-led growth (PLG) makes the product the main engine of growth. Instead of relying on sales-led outreach, users experience value directly through a free tier, trial, or self-serve onboarding, and upgrade or invite teammates as they get value.
PLG relies on fast time-to-value, frictionless signup, and strong in-product analytics to spot where users activate or drop off. It pairs naturally with freemium pricing and viral loops.
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